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How we onboarded 250,000 monthly active players to NFTs for a web2 Gaming Studio

Here is our methodology for boosting your game’s revenue. This use-case was designed by Original, a B2B back end NFT SaaS for mobile, desktop & browser applications for a seamless & engaging gaming experience.

Easily integrate digital collectibles with Original.

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Why would games want to add tradeability?

Imagine a world where players are not just participants but true owners of their virtual assets. This is the promise of web3 gaming, providing:

  • Deeper engagement: Players invest more when they have a stake in the game.
  • Revolutionized in-game purchases: Gaming wallets stimulate transactions, driving revenue growth.
  • Strategic gamification: Loyalty programs and cross-marketing become seamless and impactful.

Benefits of Web3 Tech for Gaming

We believe the tech is amazing. But it has been used the wrong way, creating a lot of skepticism. Let’s discuss benefits of Web3 over Web2.

NFT Tech Benefits:

  • Ownership, trade-ability, interoperability
  • Immutability, traceable transactions
  • Fuels creator economy

Trading Assets:

  • Boosts gamer engagement and retention
  • Increases in-game time, referrals, and growth

Revenue for Developers:

  • Sale royalties, new experiences
  • Exclusive content for NFT holders
  • Interconnected, investment-like economy

If Web3 offers so many advantages, why did 99% of studios fail?

The problem with Web3 Gaming

Web3 Games don’t have a user base. And they never will in the current form

❌ Friction with new onboarding

❌ Interrupted Gameplay & Too Complex for Normies

❌ Disastrous Gameplay

❌ Web2 Gamers simply hate the word because

99% of Web3 Games have turned out to be a failure.

To attract players, they create ponzi’s. Why? Because their gaming experience is such a disaster, they need to give out unsustainable rewards to retain players.

Gaming turns into a job.

BUT there is a way to combine the Web2 Gameplay and Web3 mechanics, to create a more exciting, sustainable gaming experience and help boost your game’s revenue.

How we seamlessly blended Web2 with Web3

Gameplay first, NFT’s as an upsell.
 Integrated in an already successful Web2 Game.

Here’s how Original removed ALL the barriers:

1 – Back End NFT

  • Blockchain hidden: No wallet, no crypto, no gas fees, no transactions delay
  • Front end: trade-able digital collectibles
  • No change in UX for gamers
  • Introduce the asset to your audience however you like

2 – Easy & Fast integrations

  • No need for Blockchain ressources
  • Integration in days instead of months
  • Rest API’s, SDK, Tutorials, Webhooks
  • Easy to manage in one SaaS platform

3 – Scalability

  • Decoupled from Blockchain Latency
  • Ready for mainstream adoption

4 – Robust security

  • Leveraging top leading Blockchains infrastructure in the background
  • Usage of MPC wallets as a storage to mitigate risk
  • Decentralized storage for the metadata of your assets

A saga of Success: Neopolis after one month

Let’s deep dive into our client’s implementation:
Web2 gameBeforeAfter one month
Average monthly users$90,000 - $100,000$160 000
% Players buying assets2,7%6.2%
Amount spend per player$14-$17$42 - $45
Number of employees1312
Budget for NFT creation & management$8000 /month$ 1,199/month
Here a quick summary of the growth:​
TypeWeb2 Game → Web2.5 Game
Average monthly users+ 8-20%
Monthly revenue+ 60%
% Players buying assets+ 129%
Amount spend per player+ 129%
Amount spend per player+ 200%
Number of employees-1
Monthly budget cut$ 6,801

“We had to change our economy strategy quickly. It was completely in line with other major Web2 games. However, trade-ability caused some of our players to suddenly spend several $100 of dollars like it’s nothing. They see it as an investment rather than a spend like with casual Web2 F2P games, so we had to adjust our pricing”.

CEO

Before working together the gaming studio CEO shared his biggest concerns:

“I’ve been thinking about implementing NFTs for 2-3 years, but it’s too complex, expensive and I’m afraid of backlash”

Here’s how we solved every single one of them 👇

“Too complex”

  • Original’s platform is low-code and can be set up in a few days by any web2 dev.
dashboard_preview

“Too expensive”

  • Start for free, Pay As You Go.
  • You don’t need to invest in heavy infrastructure anymore.

“My audience hates NFTs”

  • Everything happens in the back-end: Users don’t need to interact with the blockchain (wallets, cryptos)

Once you have a good gameplay, people love trading assets. Look at Neopolis.

  • Build a great game
  • Grow your user base through a great gameplay
  • Implement seamless NFT infrastructure in the back end
  • Increase acquisition, engagement, retention & revenue

Conclusion

It’s obvious that gaming wallets aren’t just a trend: they represent the next chapter in gaming evolution. This guide is your compass, guiding you through the integration of gaming wallets and APIs, unlocking a new era of player engagement and revenue growth.

Use Original API & SDK to easily integrate digital collectibles.

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