📝 In this case study, you will learn how to use collectors’ passion in your mobile game to bring a new level of entertainment and drive your business KPI’s.
Let’s dive in.
Introduction
Neopolis is a 4M+ downloads mobile game looking to offer its players a new level of gaming experience.
To increase engagement and in-app purchases, they bet on collector’s passion & excitement. One aspect of collecting, on top of the fun and passion, is the ability to own, trade and sell your collectible.
With Original, players can buy, sell and collect Neopolis’ pieces of land on their native marketplace, creating a new game on top of the game.
This is a significant shift: from digital consumables to premium digital collectibles.
This strategic decision resulted in stronger player engagement and revenue for the studio.
After 1 month of using Original, here is what happened:
| Increase | 1st week | after 1 month |
|---|---|---|
| In-app Revenue | + 300% | |
| Revenue in new Cohorts | + 50% |
Easily integrate digital collectibles with Original.
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I - The Digital Collectible opportunity for Neopolis
Neopolis briefly:
- A strategic multiplayer mobile game
- 250K existing player base
- 4M+ downloads
- Geolocalized game
- With Original’s infrastructure, players can easily own each restaurant, landmark and plot of land like in the real world. Each item has a degree of rarity, resulting in a vivid secondary market.
Neopolis sees Digital Collectible mechanics as an opportunity to enhance the gameplay and turn players into virtual real estate owners.
Triggering collector’s passion is a great way to keep players coming back.
Additionally, it added new revenue streams and increased revenue per user with enforced royalties on secondary sales.
Here is the demo of the user experience:
II - Boosting Sales & Retention through Collectibles
Thanks to the feeling of ownership and tradeability, 2% of players turned into collectors.
After 3 months, 90% of them were still playing on a daily basis.
| % Players buying assets | 2% |
| Collectors' 3-month retention | 90% |
Don’t compete with ads; it’s a new, powerful way to engage players in fun, entertaining experiences that turn them into ambassadors, pushing organic growth.
The following month, Neopolis was even featured in the UK App Store.
The primary cause is simple:
Premium digital collectibles on top of their game make it more exciting. Players love collectibles and love trading, now available for any studio without altering the UX, with a super quick integration in a matter of days.
"Introducing tradeable items led to a noticeable increase in player engagement and retention. Players began investing significantly in the game, treating their purchases as valuable assets rather than just lost expenses, like in most F2P games.
With the help of Original, we seamlessly integrated these new features, fully customized our in-app marketplace with store policies, tested new growth strategies and boosted our in-app purchases, all within a month."
Neopolis CEO - Ben Kaltenbaek
III - A new monetization solution increasing your in-app sales
It’s not an intrusive new ad experience or just another advertising partner. Original significantly boosts your in-app sales, addressing the declining advertising revenue—a focus every game studio should have.
❌ Intrusive ads
✅ Immersive experiences
✅ Brand ambassadors
✅ Organic Growth
✅ Improved KPI’s
Neopolis bet on the passion and excitement of collectors.
Collector’s passion has been ignored by game studios for years because of the complex and expensive infrastructure, until now.
Collectors are relentless with their passion: they play more, spend more, and passionately communicate about it.
It triggers a vital force, captivating players deep down inside.
IV - Original: The ideal collectible platform for mobile games
To benefit from digital ownership without compromising on the player experience, Neopolis chose Original.
To date, it is the best mobile game platform to add a digital collectible experiences. The seamless collectible integration is designed for mass-market games.
Original allows players to be turned into collectors very efficiently without altering the UX.
The White-label platform enables players to collect in-game assets and introduce them to the secondary market.
One simple API as a platform
Deploy your collection in one click: create, sell and distribute collectibles securely and at scale to your end users with few lines of code.
Offer the most seamless UX experience
With Original, your users can buy and store collectibles with a credit card, Apple/Google Pay, just like any other digital asset.
Super low cost
Compared to the development standard, Original’s plug-and-play solution is super easy to deploy in a matter of days, not years.
And more perks
- Analytics Dashboard with in-game KPIs & marketplace royalties
- Enforced royalties, no grey market!
- Compliant with mobile stores
- Guaranteed security
- Cross-platform
- Create applications and collections in a snap
IV - Conclusion
Collector’s passion is a vital force:
- Triggering players’ gut by making games more exciting.
- Driving Business KPI’s like player engagement and revenue per player.
It used to be complex for mobile studios. With Original, this is now available in a snap.
📞 Discover more and schedule a call here.
Let’s elevate your mobile game together !
